Information

Strategy consultant for brands playing in creativity and culture
28 years of building global brands—and counting.
I have an avid interest in the way people think, feel, and behave, the worlds in which they live, and the cultures that connect them. 

Aspiring television and film writer.

Nationalities: American and Dutch

WORK EXPERIENCE

December 2017 to Present
Freelance Strategist

Clients: DEPT for Philips; adidas Brand Design; Miniac; R/GA for Siemens; DesignBridge for Lipton; BFD, Inc. for Twitch; 180 Amsterdam for PlayStation and Lay’s; Seventy Agency Stockholm for Ericsson; Tommy Hilfiger
Pitches won: Twitch EMEA


April 2011 – December 2017
Strategic Planning Director
180 Amsterdam

Clients: Sony PlayStation (PS4, PS VR, games), Hewlett-Packard, Diageo, Lilly Diabetes UK, ASICS
Pitches won: Ketel One, Sky, Lilly, Replay, Qatar Airways, Al Jazeera, VAT 69, PlayStation


September 2007 – April 2011
Strategic Planning Director
Wieden+Kennedy, Amsterdam

Clients: EA SPORTS FIFA, BASF, Nokia
Pitches won: BASF


March 2005 – June 2007
Planning Director
Saatchi & Saatchi, London

Clients: Dr. Martens, T-Mobile, Sagatiba


December 1999 - March 2005
Senior Account Planner 
Goodby, Silverstein & Partners, San Francisco

Clients: Hewlett-Packard (HP), Saturn (a division of GM), Frito-Lay, Hotwire.com, Epinions.com


January 1998 - December 1999
Account Planner
Foote, Cone & Belding, San Francisco

Clients: Sega, MTV, Slates (a Levi-Strauss & Co. brand)


September 1995 - December 1997
Market Research/Product Development
Lambesis, Inc., Del Mar

Clients: Cadillac, Airwalk, The NFL, Rossignol, Mattel, Columbia-Tristar, Calvin Klein

AWARDS & RECOGNITION

2014/15
Grand Prix and Gold Euro Effie, and Global Effie Finalist
PS4 Launch campaign


2013
Bronze Cannes Lion
The Last of Us


2010
Silver Euro Effie
FIFA 10 campaign


2004
Campaign Magazine’s “International Advertiser of the Year”
+hp Brand Campaign


2003
Creativity Magazine’s “Campaign of the Year”
+hp Brand Campaign


2000/2001
Bronze and Silver North America Effies
Sega Dreamcast Launch Campaign


1997
Mentioned in the New Yorker article “The Coolhunt”, by Malcolm Gladwell

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