Information
Strategy consultant for brands playing in creativity and culture
28 years of building global brands—and counting.
I have an avid interest in the way people think, feel, and behave, the worlds in which they live, and the cultures that connect them.
Aspiring television and film writer.
Nationalities: American and Dutch
WORK EXPERIENCE
December 2017 to Present
Freelance Strategist
Clients: DEPT for Philips; adidas Brand Design; Miniac; R/GA for Siemens; DesignBridge for Lipton; BFD, Inc. for Twitch; 180 Amsterdam for PlayStation and Lay’s; Seventy Agency Stockholm for Ericsson; Tommy Hilfiger
Pitches won: Twitch EMEA
April 2011 – December 2017
Strategic Planning Director
180 Amsterdam
Clients: Sony PlayStation (PS4, PS VR, games), Hewlett-Packard, Diageo, Lilly Diabetes UK, ASICS
Pitches won: Ketel One, Sky, Lilly, Replay, Qatar Airways, Al Jazeera, VAT 69, PlayStation
September 2007 – April 2011
Strategic Planning Director
Wieden+Kennedy, Amsterdam
Clients: EA SPORTS FIFA, BASF, Nokia
Pitches won: BASF
March 2005 – June 2007
Planning Director
Saatchi & Saatchi, London
Clients: Dr. Martens, T-Mobile, Sagatiba
December 1999 - March 2005
Senior Account Planner
Goodby, Silverstein & Partners, San Francisco
Clients: Hewlett-Packard (HP), Saturn (a division of GM), Frito-Lay, Hotwire.com, Epinions.com
January 1998 - December 1999
Account Planner
Foote, Cone & Belding, San Francisco
Clients: Sega, MTV, Slates (a Levi-Strauss & Co. brand)
September 1995 - December 1997
Market Research/Product Development
Lambesis, Inc., Del Mar
Clients: Cadillac, Airwalk, The NFL, Rossignol, Mattel, Columbia-Tristar, Calvin Klein
AWARDS & RECOGNITION
2014/15
Grand Prix and Gold Euro Effie, and Global Effie Finalist
PS4 Launch campaign
2013
Bronze Cannes Lion
The Last of Us
2010
Silver Euro Effie
FIFA 10 campaign
2004
Campaign Magazine’s “International Advertiser of the Year”
+hp Brand Campaign
2003
Creativity Magazine’s “Campaign of the Year”
+hp Brand Campaign
2000/2001
Bronze and Silver North America Effies
Sega Dreamcast Launch Campaign
1997
Mentioned in the New Yorker article “The Coolhunt”, by Malcolm Gladwell